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Simuka AP publishes because the argument matters.

The case for management-led productivity growth in Africa is not yet the mainstream view. Most policy conversations still focus on infrastructure, regulatory reform, and access to finance as the primary levers. These are real constraints. But they don't explain the variation — why firms in identical environments produce at dramatically different rates. We publish to put the management quality argument into the conversation. Everything here is grounded in evidence. We cite our sources. We do not write to entertain; we write to persuade.

FeaturedAfrica Growth · Productivity

By 2050, Africa is projected to account for the majority of the world's new workers. How much will it contribute to global growth?

A Simuka Advisory Partners case for management-led productivity growth

Africa's demographic trajectory is either the world's largest economic opportunity or its most expensive missed one. Headcount is not destiny. Total factor productivity is. And the single most consistent predictor of firm-level TFP is management quality. This is the case for making it Africa's economic priority.

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Africa Growth

The Real Value of Expertise: Moving Beyond Big Brand Consulting

The premium on global brand names in consulting is not always correlated with outcomes. Africa's firms are learning to ask different questions of their advisors.

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Africa Growth

A Low-Growth World Is an Unequal, Unstable World

Growth is not a preference. At low productivity, the arithmetic of development does not close — for households, governments, or investors. Here is what that means.

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